Friday, July 27, 2012

Social Media Agency Gives Tips for Changing Social Media Game

When you work with a social media agency, you are working with professionals who provide advice on the most efficient and effective ways of using social media as part of your marketing strategy. Here are some social media agency tips on ways to ensure that your use of social media marketing provides you with the results you are seeking. Essentially, you want to create a social media campaign, set the campaign schedule and always provide exclusive content to your followers. 

Create a Campaign 

Your first step is to create a social media marketing campaign. When deciding what kind of campaign you are running, you first need to consider what you are doing in your other marketing avenues. Social media should be an additional tool you use in your marketing toolbox, rather than running social media campaigns that are completely separate from the rest of your strategy.

In other words, you want to run a social media campaign that is in line with the campaigns you are running through your other marketing channels. Keep in mind that running the same campaign via social media allows you to broaden your reach and use a different channel for disseminating your marketing message. 

Set and Stick to a Schedule 

Just like you plot out a calendar, schedule or timeline for your marketing campaigns in print, on your website or via the radio, you need to do the same with social media marketing. In fact, social media marketing even allows you to ramp up your schedule. Since social media marketing is free, you have the opportunity to use it on a higher frequency than paid avenues.

Create a schedule where you update your social media pages on a regular basis. Scheduling tools are even available so that you can plot out your social media updates for months at a time and set them on autopilot. In order to fully implement and test your social media marketing plan, make sure that you stick to your schedule, once you set it. 

Provide Exclusivity 

One of the biggest pieces of advice you can follow is to provide some sense of exclusivity via your social media marketing efforts. One of the biggest reasons followers on social media outlets say they follow a business, company or professional is to obtain exclusive deals, content, information sales, and more. Make sure your followers are receiving information before you send it out to the public.

Additionally, make sure these followers are receiving items that the public doesn’t ever have access to.
This might be in the form of:
  • Coupons
  • Private sales
  • Exclusive content
  • Special event invitations
  • Free products or service offerings
  • Bonus products or services
  • Access to information, products or services that are not publicly available
While a social media agency creates and manages your social media campaign for you, you can take their best advice in branching out on your own, too. As you plan marketing campaigns for your other marketing channels, you too have to plot and plan the campaigns you plan on rolling out via your social media networks.

As you are planning the campaign in general, you also want to set the updates and offers to a schedule. It should go without saying, but once you set the schedule, you also need to stick to that schedule. Sticking to the schedule is the only one to measure the effectiveness of the campaign and give followers what you promise them. Finally, when you make your followers feel special, they will remain loyal followers.
Need a social media agency to help you launch and maintain your social media campaign? Visit www.maximizesocialmedia.com without delay.

3 comments:

  1. Scheduling tools are even available so that you can plot out your social media updates for months at a time and set them on autopilot.
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