Social media marketing is a must for all businesses because it brings many benefits to businesses. Small business social media marketing needs some tweaking to the strategy so that small businesses can level the playing field and play in the same game as big businesses. Experts agree that these five small business strategies for social media marketing pass the test for efficiency and effectiveness.
Set up Google Alerts
One of the biggest advantages of using social media marketing is that it allows you to monitor conversations about your business. Since you cannot be everywhere, all of the time, set up Google Alerts. Setting up Google Alerts is free.
You can choose the keywords you want to set up as alerts. You’ll want to choose your business name, your name, and names of your products or services. When any of these keywords are mentioned online, Google sends you an email with the page or site where the keyword is.
Not only does this allow you to monitor your own business, but it also permits you to monitor your competitors as well.
Use Video, Audio and Text
When you are planning your social media marketing campaigns, think about the different formats you can use to spread your message. Blog posts are great. Updates on your social media profiles work. Consider using video and audio files, pictures, diagrams and other formats to get your point across.
Each of your consumers takes in information in different ways. Some are visual learners. Some are audio learners. Try to think of all the different ways to produce content so that you are able to approach all of these different learners appropriately for their learning style.
Make It Consistent
With so many social media networks to choose from, it is best practice to have several different accounts. The key is to infuse some consistency into your social media accounts, profiles and user names. If you use the same business name, for example, for all of your social media profiles, then brand recognition increases, you have better search engines rankings and it’s easier for prospects and customers to find you and your business.
Put It on Autopilot
Numerous social media tools are available to help you streamline the social media marketing process. Additionally, these tools allow you to put your social media marketing efforts on autopilot. Hootsuite and TweetDeck are but two of these types of tools. Find a tool that allows you to monitor, update and manage your numerous social media marketing efforts in one place.
Connect all Your Accounts
Cross promote your social media marketing efforts by connecting all of your social media profiles to each other. Connect your Facebook account to your Twitter account. Connect your Twitter account to your Facebook account. Add both your Facebook and Twitter accounts to your LinkedIn account. This helps to cross-promote your social networks and make sure your message is consistent across all of your channels.
Not only does this ensure that your message is consistent. Connecting your social media accounts also helps to connect with your followers in more than one place. The more connected your followers are to your business, and vice versa, the more loyal they tend to be and the more likely they are to continue to do business with you.
Set up Google Alerts
One of the biggest advantages of using social media marketing is that it allows you to monitor conversations about your business. Since you cannot be everywhere, all of the time, set up Google Alerts. Setting up Google Alerts is free.
You can choose the keywords you want to set up as alerts. You’ll want to choose your business name, your name, and names of your products or services. When any of these keywords are mentioned online, Google sends you an email with the page or site where the keyword is.
Not only does this allow you to monitor your own business, but it also permits you to monitor your competitors as well.
Use Video, Audio and Text
When you are planning your social media marketing campaigns, think about the different formats you can use to spread your message. Blog posts are great. Updates on your social media profiles work. Consider using video and audio files, pictures, diagrams and other formats to get your point across.
Each of your consumers takes in information in different ways. Some are visual learners. Some are audio learners. Try to think of all the different ways to produce content so that you are able to approach all of these different learners appropriately for their learning style.
Make It Consistent
With so many social media networks to choose from, it is best practice to have several different accounts. The key is to infuse some consistency into your social media accounts, profiles and user names. If you use the same business name, for example, for all of your social media profiles, then brand recognition increases, you have better search engines rankings and it’s easier for prospects and customers to find you and your business.
Put It on Autopilot
Numerous social media tools are available to help you streamline the social media marketing process. Additionally, these tools allow you to put your social media marketing efforts on autopilot. Hootsuite and TweetDeck are but two of these types of tools. Find a tool that allows you to monitor, update and manage your numerous social media marketing efforts in one place.
Connect all Your Accounts
Cross promote your social media marketing efforts by connecting all of your social media profiles to each other. Connect your Facebook account to your Twitter account. Connect your Twitter account to your Facebook account. Add both your Facebook and Twitter accounts to your LinkedIn account. This helps to cross-promote your social networks and make sure your message is consistent across all of your channels.
Not only does this ensure that your message is consistent. Connecting your social media accounts also helps to connect with your followers in more than one place. The more connected your followers are to your business, and vice versa, the more loyal they tend to be and the more likely they are to continue to do business with you.
You already know that social media marketing is a must for your business. Social media is a marketing channel you can use that brings numerous benefits to your business. When you are a small business owner, you can use social media steps and tweak them to the needs of a small business. These tweaks level the playing field and play in the same game as big businesses. Experts agree that these five small business strategies for social media marketing pass the test for efficiency and effectiveness, so start implementing them in your business today.
Now you know the top five social media marketing strategies for small business. For more information on social media marketing services, and the benefits they can bring your business, visit www.maximizesocialmedia.com.
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ReplyDeleteadvantage of social media